11 Tips to Attract Maximum Customers to Your E-Commerce Store

ecommerce-storeIt is not only the way of shopping that has changed due to the evolving web trends but, how people do the comparison of the things and make a decision to buy or not, has also changed a lot.

It is not only the way of shopping that has changed due to the evolving web trends but, how people do the comparison of the things and make a decision to buy or not, has also changed a lot.

As the demand for online shopping is rapidly fueling, a number of e-commerce stores are offering the services to the people.

And in order to find the best products and services, people are comparing the likes of the big store like Amazon with that of the small independent stores.

In this era of tough competition, the owners of e-commerce stores are finding it hard to attract the maximum and quality customers that would add value to their business.

It does not mean that you need to spend a lot for the online marketing of your business; even the small changes and improvements can make a big difference.

However, if you are running an e-commerce store and are looking for some guidance to increase your sales overseas then here are some tips that would definitely let you plan an effective strategy for that.

1. Create an online store that grabs attention immediately

Undoubtedly, your e-commerce store is the representation of your business, to create a good and attractive one.

Where a good, clean and properly organized store will attract the visitors to click further, view products and make a purchase, an unorganized store with average looks will make them click away from your store.

As the first impression matters a lot, create a good, modern and professional store to ensure that everlasting first impression.

Online shopping is quickly moving to smartphones and tablets. Mobile visitors constitute the majority of e-commerce traffic and are almost twice as likely to make a purchase.

For this reason, your website and the online store must use a responsive design to accommodate mobile and smartphone users.

Failing to do so will provide a poor browsing experience to your users and increase the bounce rate of your website, which of course will directly hurt your search engine rankings.

Google downgrades the rankings of websites not using responsive web design in its mobile search results.

2. Build your rapport before marketing your brand

Reputation, without any doubt, is the most important thing, especially in this era of fierce competition where customers check the reputation without making any purchase, if not before visiting the website.

So, aim at building trust for your customers from the day one and get feedback from them. It will help you build a strong reputation.

However, some of the things that you can do for building strong reputation are offering the product warranties, displaying the reviews of your most satisfied customers and engagement with your existing/previous customers.

3. Know the preferences of your target audience

There is no doubt that the trends vary from country to country; so, if you are targeting the people of a particular country, know its latest trends and the preferred choice.

This will help you determine which products you should enlist first to attract the particular clientele.

Also, no doubt you need to arrange the products in different categories so that your customers can easily locate the desired one, but you must show all these categories on the homepage or landing pages.

4. Ensure good reviews and ratings for your products

It is not only the brand reputation that will invite your visitors to make a purchase, but the reputation of the product also matters a lot.

It is because of the reason that majority of the people take help of external reviews for making a decision about the product.

For an instance, they will prefer the product that would be having about 50 positive comments over the one that has no comments, even if they would have liked the latter one.

So, you need to encourage your satisfied customers to leave their reviews or give ratings for the products. It would definitely result in the increased sales.

5. Focus on the necessary details

If visitors are getting to your products’ page but are returning without purchasing, then you must focus on the details of the products. Along with displaying the good images of the products, display the most useful and most important details.

Such details include the price, delivery, product specifications and discount.
For most e-commerce websites, the product pages attract the highest traffic from search engines, since most users search with product names and models.

To take advantage of your product pages, make sure they have the right structure, along with lots of relevant content.

However, other details that you can add to attract maximum purchases is the number of sold items, stock levels, ratings and clear photographs of the product taken from different angles.

6. Get referral traffic through influencer outreach

Another extremely effective way to increase your online store traffic is by connecting with the influencers in your niche. This is a slightly long-term technique, but its returns are worth the time and effort.

The basic idea behind influencer outreach is to build relationships with the key professionals in your niche, and then use their influence to drive more traffic to your website.

There are a number of ways you can do that.

  • Make a list of all the influencers in your niche.
  • Select the ones you want to target for outreach.
  • Follow them on all their social media accounts – especially Twitter.
  • If they have blogs, subscribe to their list.
  • Study their blog content and social media updates, and try to understand the kind of content they like.
  • Respond to their Tweets and Facebook updates, and comment on their blog posts.  Get on their radar.
  • Include posts from your target influencers on the list. Send a quick Tweet to let them know about it.
  • Create interview posts by sending one question to all the influencers in your niche.

Compile their answers in one post, and publish it on your blog. Let all of them know about it.

7. Ensure good support to your customers

Never underestimate the impact that customer support can make on your clients. Do remember one thing that there is no better way to promotion than satisfied clients.

So, ensure the quick and positive support to your clients. Respond to your clients’ queries and comments as soon as possible.

Studies have shown that about 45% of the consumers quit the transaction process if their queries are not addressed quickly.

Another thing that you need to remember is that buyers are two times more eager for sharing the negative responses as compared to the positive ones. That’s why you need to make certain the satisfaction of your clients.

And your task is not simple – people are two times more eager to share negative than positive impressions.

It is even said that it takes 12 positive customer experiences to make up for one negative.

Thereby, make sure that all your clients are satisfied with the service you provide.
Be nice, helpful and competent and you will see that the customers will come. Believe me, you will be surprised how great the power of word of mouth marketing is.

8. Take help of the social media

Most of the times, customers are not aware of the new products because of the tough competition. If it is the case with you then you can take the help of social media for the promotion of your new products.

You can post the images and videos of your products along with the backlink to that product on your e-commerce website. It will definitely lead to the enhanced promotion and increased conversion rate.

The key to success in social media is providing a marvelous content.

You have to be interesting and outstanding so that people will want to follow you. If you manage to do so, you will have a great marketing channel at no financial expense.

So what actually should you do to attract customers using social media?

  • Begin with posting regularly; at least on a daily basis, so customers can’t forget about you.
  • Engage your users: ask them questions, reply to their comments, try to catch their attention.
  • Choose the best channels for your business. But always focus on Facebook and Pinterest, because those drive the most traffic to online stores.
  • Make use of graphics. Posts with images usually get 50% more engagement than others.

9. Discounts and offers

The word ‘free’ can do just wonders for attracting the new customers and increasing the sales. It is because this word excites them and gives rise to a positive feeling for making the purchase.

So, offer your visitors special discounts and offers on the products they are interested in.
It is a surprising fact that most of the times visitors are not intended to buy a particular thing for the time; they only buy it because of the great discount offered on it.

Even the free shipping works as a big discount. Therefore, take help of these tactics to attract more customers.

Another way is to distribute discount coupons. You can give them to new clients, which prompts them to make their first purchase.

It is also recommended to aware loyal customers by giving them a special offer for e.g. ‘Buy 2, Get 3rd for Free’ or ‘30% off on the second item’.

All of these will make your clients feel special and encourage them to shop in your store.

These were the simple tips that you can work on for attracting clients to your online store. You just need to choose the right strategies for reaching and satisfying your customers; there is no need of spending million dollars for reaching out the maximum customers.

Instead, you should aim at knowing the need and choice of your target audience, and then plan your strategies accordingly.

10. Use blogging to attract links and traffic

Any e-commerce store that’s not blogging is missing out on hundreds of potential customers. Blogging has to be a fundamental component of your traffic generation strategy.

You can influence the purchase decisions of customers by your blog content. Customers have become much more aware and do a lot of research before purchasing anything online.

Blog content will give you greater exposure to search engine results and send you much more qualified traffic.

To take full advantage of blogging, break your content into different categories.

  • Add some industry news, where you can share the latest developments from your industry.
  • Share success stories of your previous customers who’ve benefited in any way from your products.
  • Add resource posts that cover individual topics of your niche in detail. Make these posts as actionable as possible. Resource posts attract a lot of social shares and traffic.

Your blog content should complement the nature of your business and the type of products you sell. It should demonstrate your industry knowledge and present you as a credible voice in your niche.

11. E-mail marketing

Last, but not least: email marketing. It is both a cheap and effective solution to attract customers.

An Epsilon “Branding Survey” has demonstrated that 54% people have a more positive attitude towards companies that send them e-mails.

What is more, 71% of respondents stated that when shopping they always remember e-mails that a company send to them.

These results confirm the importance of e-mail marketing.

But what actually can you do?

You can send:

  • emails about new products, and sales and promos. Send emails after purchase with similar or recommended products, so that people are eager to make another purchase.
  • emails to clients who haven’t been active in your store for a while with discount coupons to make them revisit your website.
  • some tips or stylizations related to your products – this way you will inspire people and make them visit your store.

Traffic generation is a continuous struggle for most e-commerce websites and online stores. You cannot simply rely on SEO and then sit back and relax.

You need to consistently create high-quality content around the core products in your store to attract new visitors, convert them into email subscribers and then eventually into paid customers.

You can also join the top and experienced ecom mentors at Zaarkly roundtable mastermind.

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